Serie A winners and 2016/17 Champions League finalists Juventus have had their home ground formerly known as Juventus Stadium, renamed by German insurance firm and the home ground of the Turin outfit will be called Allianz Stadium until 2023.

Juventus announced the awarding of the naming rights to Allianz who already had partnership with Bayern Munich, Sydney, London, Sao Paulo, Vienna and Nice and France on Thursday, though financial details of the six-season deal were not revealed.

Juventus, which has won an unprecedented six straight Serie A titles in its 41,500-seat stadium, faces Real Madrid in the Champions League final on Saturday.

“As Allianz we are particularly satisfied with the partnership around this wonderful stadium, which is one of the established hubs of world soccer,” Allianz board member Sergio Balbinot said.

Juventus will be hoping the new deal is a sign of many great things to come, starting with this weekend’s clash with Los Blancos at the Principality Stadium in Cardiff as they look to win the Champions League for the first time in 21 years.


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