Bradford City co-owner Edin Rahic has promised fans that his club will be offering match tickets for as low as £1 if they ever gain promotion to the Premier League.
As well as holding coaching and refereeing badges, the former financial director for washing machine giants Bosch is a private investor and is well versed in Economics.
Rahic owns League One side Bradford together with Stefan Rupp, a director of helicopter seating company Fischer-Entwicklungen, who is reportedly worth a £100m.
Bradford were already committed to affordable tickets before Rahic bought the club, regularly posting the lowest season ticket prices in the BBC Price of Football survey.
Nearly 18,000 fans pay just £149 for 23 home games at Valley Parade and the club have best ratio of capacity to attendance in the league, as well as the second highest average gate.
“It’s our dream, of course, to be in the Premier League and, if we get there, the tickets will be £1 per game,” Rahic told the Times.
“You already get at least £100 million from the TV money. The income of the ticketing would be a small percentage compared to TV money.
“When you look at ticket prices in the Premier League, when even the bottom of the table gets £100 million in TV money, I think it’s a shame to charge so much.
“So why would you not give something back to the fans? I want to have the best atmosphere in England.”
On the pitch meanwhile, the Bantams have not lost at home in more than a year and Saturday’s 2-1 win over Swindon keeps them in the League One play-off positions.
They face Scunthorpe at Glanford Park on Sunday in the league.