Brazil poster boy Neymar has signed a one-year contract extension with Italian brand POLICE which takes the Barcelona forward’s partnership with the shade producers into its fourth year.
Police launched the new range of new designs on Friday afternoon, releasing a number of photos and a video of Neymar alongside a female co-star in the photo shoot to model Police’s 2017 collection.
He is one of the very few football stars in the world who makes more money off the pitch than he does on it with his annual endorsement income pegged at £22.5m with huge pay cheques from world renowned multinational companies such as Volkswagen, Unilever, Santander, Claro, Ambev, Beats Headphones as well as eye-wear makers Police.
A spokesman for the police brand said: “The new menswear collection from Police conveys the brands modern identity while nodding to the heritage of the sport and lifestyle brand.
“Neymar wears exclusive new designs for 2017, designed by Enrico Furlan, previous designer at Dolce & Gabbana.”
Forbes reported that endorsement deals accounted for 61% of Neymar’s annual earnings to June 2016 (£30.5m), almost double that of Cristiano Ronaldo on 36% and Lionel Messi on 34%.
Neymar has been enjoying a three-week holiday after the Spanish Primera division went on festive hiatus but Luis Enrique’s struggling side will return to La Liga action on Sunday against Villarreal at El Madrigal.