Twenty-time Premier League champions Manchester United have announced a groundbreaking global commercial partnership with Hollywood movie producers 20th Century Fox.
According to an official statement on the Red Devils website, United hailed 20th Century Fox as one of the biggest and well-known names in film production and distribution and has teamed up with them to promote its latest blockbuster movies during the club’s home games.
Throughout the season the club’s digital perimeter boards and post-match interview backdrops at Old Trafford will be used to promote films, such as Deadpool, X-Men: Apocalypse and Independence Day: Resurgence.
There will also be the opportunity for 20th Century Fox to provide entertainment for fans attending United home games, as well as exclusive content for the club’s global audience via its various digital platforms.
United’s group managing director, Richard Arnold, comments: “This partnership is the first of its kind for the Club and 20th Century Fox. Last year in the UK alone, there were well over 150 million admissions to the cinema and like football, the film industry has unwavering global popularity and can be enjoyed by anyone.
“Both Manchester United and 20th Century Fox are leaders within our respective industries and we are delighted to be able to work with them in introducing each other to new audiences, creating unique content, such as the players’ recent encounter with Deadpool.“
President of worldwide theatrical marketing and distribution Paul Hanneman added: “20th Century Fox is home to many of the world’s biggest film franchises and Manchester United is one of the world’s largest and most successful football clubs.
“We are excited by the opportunity to combine the entertainment of film with the power of live sports and the passion that Manchester United fans have for their club and the players.
“Together, we look forward to introducing each other to greater connections and more entertaining content that will engage film audiences and football fans around the globe.”
To mark the coming together of the two
iconic brands, United players Ander Herrera, Juan Mata, Chris Smalling, David De Gea, Bastian Schweinsteiger and skipper Wayne Rooney came face-to-face with Deadpool, the latest Marvel character to hit the big screen, during a penalty shoot-out.
This short film of a different kind will be released today across United’s social media channels.