Barcelona signing Arda Turan has signed a two-year endorsement contract with Turkish rubber company Lassa tyres.
Lassa tyres became Barca’s indoor sports teams main sponsor earlier this year.
Turan, Turkey national team captain, who moved to Camp Nou this summer from Atletico Madrid, will act as a global brand ambassador for Lassa until the summer of 2017.
The deal grants Lassa exclusive
endorsement rights in advertising and promotional products with Turan, who will feature in commercial activation opportunities both alone and with his Barcelona team-mates as part of Lassa’s arrangement with the club.