German sports kit manufacturing company Adidas have confirmed they won’t terminate Luis Suarez’s sponsorship deal despite his current four-month ban that runs until October.
The 27-year-old former Liverpool striker, who signed for Spanish club Barcelona for a reported transfer fee of £75m during the week, was banned by FIFA for biting Italy defender Giorgio Chiellini at the World Cup during a Group D match between Uruguay and the Azzurri.
Though, there had been speculation that several sponsors could terminate their links with Suarez, but adidas CEO Herbert Hainer has confirmed his company won’t drop the Uruguay captain.
“We will continue to work with Luis Suarez,” he told German agency SID.
“But we will talk with him and his management about what we expect of him on and off the pitch.”
“It’s not for nothing that FC Barcelona put him under contract.”
“But his behaviour in the match against Italy was not acceptable. That is why the FIFA penalty is justified and you can’t sugarcoat that or tolerate it.”
Hainer, who hailed Suarez as “one of the best strikers in the world”, noted how much pressure the players in such a World Cup are under, so he offered further apologies to his fans.