As if Cuba’s biggest export since fine cigars wasn’t ubiquitous enough, he’s about to have his smug mug all over the World Cup.

Pitbull, essentially the owner of pop and dance radio these days such is his omnipresence in the music industry, has just been confirmed by FIFA and Sony as the lead singer for next summer’s Brazil World Cup.

The hit machine will be lined up with Jennifer Lopez and Claudi Leitte for the song, which somewhat softens the blow.

The trio will surely come up with a beautiful and memorable track to mark the World Cup.


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